Case Study | Sage North America
Clarabridge Helps Deliver Superior Customer Service
Business Management Software Leader Automates the Analysis of Survey Feedback
Wanting to be more customer-centric, Sage founded a Voice of the Customer (VoC) program in 2006. The VoC team went to work and began analysis of several forms of surveys. When looking at survey data, they found an incomplete picture.
They realized there was a wealth of valuable information in the comments, or unstructured data; however, there were too many comments to read, code, and analyze them one by one. Looking for a way to automate this process and really understand customer feedback, Sage turned to Clarabridge. Download this case study to learn more.
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