Clarabridge Blog

Contact centers tend to be common targets when corporate executives—under renewed orders to do more with less—consider where to look for cost savings. But with consumers made so jittery by unsettling macro-economic trends, this is hardly the time for a company to step away from ensuring positive customer experiences. To lose touch with a customer’s evolving demands and needs in today’s nervous marketplace only encourages that customer to experiment with your competitors and jeopardize hard-won brand loyalty.

From the time you wake up in the morning to the time you go back to bed at night, more than 300 million people have logged into Facebook, more than 150 million tweets have been posted, and more than 3 billion people have perused YouTube. And this is on a daily basis. The message is clear: Your customers are out there talking; they discuss what they like, what they hate, the latest product they just bought, and even the bad service experience they just endured. This is why marketing executives can’t turn a blind eye and make the mistake of just letting this goldmine of information sit there, getting stale in CRM systems and data warehouses.

We’ve come to the end of our 4^th Customer Connections Conference and many thanks to everyone who made this the best C3 yet! The conference consisted of three inspiring days of keynotes and panels - presented by our enlightened customers – along with exclusive workshops, networking events, idea exchange and more!

Forrester Research expects social media marketing to grow to 5 billion dollars by 2016. (Statista) While Social media platforms are voicing more and more of your customers, it is only natural to use these channels to market and advertise to your target audience. But how can you be sure you are utilizing these channels to your advantage, to improve the perception of your brand and cultivate loyal customers?

At C3, Clarabridge will officially launch the next major release of Navigator (5.0). 5.0 provides organizations with the fastest time to value for their Voice of the Customer (VoC) and Customer Experience Management (CEM) initiatives. Plus, we will be releasing a critical new module – Clarabridge Collaborate. Collaborate gets information to the people who need to know, fosters collaboration & discussion across departments, and creates an environment for resolution and accountability.