Clarabridge Blog

I love some of the really cool names out there like Filtrbox, Buzzstream, Viral Heat, Synthesio, Mediamiser, and Inuda Innovations, to name just a few of my favorites.  One wiki [http://wiki.kenburbary.com/.] lists 99 vendors linking themselves to this space, with seemingly new ones popping up every day. 

 

With all these companies and all this buzz, you would think there were billions of dollars in the social media monitoring space.  Truth is, there are only a few companies that are actually making money.  But based on conversations I’ve had with customers, even A-list vendors struggle to deliver value beyond the PR and Community teams, whichnot surprisingly, keeps the average price point for social media monitoring vendors down. It also keeps the analytical value down. So what’s the deal?