Mar
22
Written by:
Tony Lopresti
3/22/2010 9:42 AM
Talk about a tasty win-win—we just announced
that Wendy’s® International has selected Clarabridge to automate their customer feedback program. With our text analytics solution, Wendy’s will be able to gather and analyze critical customer information in just minutes.
Talk about a tasty win-win—we just announced
that Wendy’s® International has selected Clarabridge to automate their customer feedback program. With our text analytics solution, Wendy’s will be able to gather and analyze critical customer information in just minutes.
Here’s why that’s such a big deal:
- Before working with Clarabridge, Wendy’s Customer Satisfaction team had to review spreadsheets manually using keyword searches in order to find specific customer comments about a topic. Think hours and hours of tedious work.
- Now, our real-time solution will help them automatically collect and analyze close to 500,000 text-based customer comments each year from the company’s web-based feedback form, call center notes, emails, receipt-based surveys, and social media sources.
- All of this qualified customer analysis will be generated as reports for an up-to-the-minute view of customer experience that can drill down to any individual Wendy’s location.
It’s a big deal for us too!
For more than 40 years, Wendy’s has maintained a reputation as true quality leader in the fast food industry. Today, with more than 6,600 stores worldwide, they continue to set the pace for excellence. We share their appetite for quality and look forward to supporting their drive for an outstanding customer experience. (By the way, their Bacon Deluxe is pretty amazing too!)