May
13
Written by:
Carl Elsinger
5/13/2010 11:04 AM
Today, Clarabridge will co-present a webinar with Fast Casual about the barriers restaurants face in gathering intelligent information about their customers from the myriad of sources that exist in today’s world. Naturally, we have recommendations in how to overcome those barriers (and not surprisingly a few of them involve text analytics), but I don’t want to give away the solutions here. You can register for the event by clicking here and after the event, I’ll post the link to the archived webinar as well.
Today, Clarabridge will co-present a webinar with Fast Casual about the barriers restaurants face in gathering intelligent information about their customers from the myriad of sources that exist in today’s world. Naturally, we have recommendations in how to overcome those barriers (and not surprisingly a few of them involve text analytics), but I don’t want to give away the solutions here. You can register for the event by clicking here and after the event, I’ll post the link to the archived webinar as well.
The restaurant industry is a lens into culture change. It’s not just about soda and a sandwich anymore. Your local restaurant is now a retail location with free Wi-Fi, self service options for the customers, tons of product launches each year and competition at every turn and at each intersection. The customers’ expectations have evolved what is offered. Customers also communicate in different ways – qualitative research points have exploded. You’ve got your 800#s, website feedback forms, tweets, yelps, restaurant receipt surveys and more.
The barriers restaurants face are enormous, but not insurmountable. During the webinar we address:
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Silos in customer feedback data, analytical processes and organizations
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Over dependence on scores generated from structured responses to questions
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Manual coding and its negative effect on responsiveness, budgets and the effectiveness and timeliness of analysis.
The big customer satisfaction question of the day that we try to address is: Why customers leave, and how to keep them coming back?
The answer? Well, tune into the webinar, and definitely stay tuned until the end to see our demonstration which digs into real customer feedback to show customers’ opinions on Quality, Cleanliness and Service.
Click here to Register Now.