Clarabridge Social Media Analysis (SMA) is the industry’s first software solution that enables companies to collect, integrate and analyze global content across all social media platforms accurately in conjunction with the analysis of their internal customer feedback sources. This integrated approach unlocks quantifiable means to reduce service and operational costs, and simultaneously, reveals new and profitable revenue streams within your current customer base.
Accurate and Comprehensive Customer Insights
- Data Collection: Clarabridge offers a flexible approach to collection and integration of social media
- Social Media Pipe: Clarabridge transforms the “listening” capability of Social Media Monitoring (SMM) services into accurate and deep insights that answer not just “how much” but “what” and “why”. Currently, there is built-in integration with NM Incite BuzzMetrics, Lithium, and Radian6.
- Web Harvester: Enterprises can now query and extract data from virtually any website to pull specific data of relevance for analysis using crawlers that accelerate data integration and improve accuracy.
- Facebook and Twitter Data Extractors: Enterprises can now extract both structured data (user name, gender, unique post id, unique comment id et al) and unstructured data (tweets, comments, posts et al) directly from Facebook and Twitter. Built-in integration and a wizard-based web interface ensure even business users can run ad hoc searches without any knowledge of database management or IT support.
- Integrates seamlessly with internal feedback data: Clarabridge enables analysis of social media data alongside call centre notes, surveys, emails and other internal feedback sources that contain key insights from your customers. It unlocks quantifiable means to reduce service and operational costs, and simultaneously, reveals new and profitable revenue streams within your current customer base.
- Filtering for spam: Clarabridge automatically removes unwanted content, sorts actionable from non-actionable topics and applies enhanced meaning and context to conversations using its NLP and sentiment analysis engine.
Key Benefits
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360° view of customer experiences: Clarabridge provides an enterprise warehouse environment for all of your customer experience data including all social media. It offers a full range of Customer Experience Management functionality to transform feedback into customer intelligence.
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Content harvested is actionable and clean: Clarabridge SMA has an accurate and scalable natural language processing (NLP) engine that linguistically processes the text for the most relevant content.
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Accurate customer sentiment analysis: Clarabridge includes a sentiment tuning interface (simple and advanced), and advanced sentiment detection libraries to handle complex language structures.
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Action-driven reporting and analytical capabilities: Clarabridge enables decision-making process for a variety of roles, as it shares indispensable insights from social media analysis across the organization.
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Enterprise class: Clarabridge multiplies the value of your social media analysis and your data-oriented enterprise applications by connecting the data within each.
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ROI: Clarabridge SMA offers best return on investment for obtaining social media insights. It offers granular insights with fast turnaround, full transparency, accuracy, and affordability.
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Speed of deployment: Pre-packaged templates for the most frequent issues relative to online and social media data by industry means rapid creation of data models.