Some of the world’s largest companies power their Customer Experience Management initiatives with text mining software from Clarabridge. Clarabridge transforms text-based content into quantitative and easily consumed reports and analysis. Just as corporations have used data mining and business intelligence to ‘crunch numbers’, text mining or text analytics ‘crunches text’.
The technical definition of text analysis is:
The use of linguistic techniques to extract meaning from content. Using natural language process, it transforms unstructured data (text) with techniques such as parts-of-speech detection, grammatical parsing and named entity detection. The transformation allows for more superior classification and sentiment scoring on an ongoing basis than a purely manual system.
Overview of our Technology
Over and over again, companies compare Clarabridge’s technology against the market and realize that no one else in the market can offer the same level of technical innovation, business value and partnership mindset. The value of our text and sentiment analysis solution reveals itself through the end-to-end solution we provide:
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Collect: Clarabridge integrates the broadest continuum of customer feedback, regardless of channel, from internal and external sources, in structured and unstructured format, and in any language. More >
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Transform: After collecting the feedback, Clarabridge extracts linguistic content, categorizes and assigns sentiment scores to distinguish the who, what, how, and why of any customer experience. More >
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Deliver: Because Clarabridge makes data accessible from a variety of interfaces, anyone in the enterprise regardless of role or department can receive critical voice of the customer intelligence, when and how they need it. More >