Aramex has cultivated a strategic six-step process for handling social media engagement. The company answers all questions and inquiries, both those directed at them (such as a post left on their Facebook page), as well as those just indirectly mentioning them (for example, if someone talks about Aramex to a friend on Twitter).
One of the biggest challenges that many companies face with social engagement is that it is extremely easy to get overwhelmed by having to sift through large volumes of spam, unrelated, or non-actionable social comments. For Aramex, this is no longer a problem. With the help of Engagor, Aramex is able to automatically prioritize customer mentions through notifications, filters, and folders. This increases the team’s productivity and effectiveness. It gives the team better visibility into how customers think and engage with the Aramex brand globally. The Aramex teams can also easily collaborate across departments, breaking down silos and improving customer response and handling times.