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Dorel Juvenile Creates a Customer Experience with Tangible ROI

Industry: Manufacturing

Dorel Juvenile, a segment of Dorel Industries, Inc., manufactures the most baby gear on the planet, with products available in over 100 countries. Dorel Juvenile’s portfolio features a diversity of strong global brands, such as Maxi-Cosi, Safety 1st, Quinny, and Tiny Love.

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Dorel Juvenile

Dorel wanted a way to gain more from their consumer feedback and to truly give their consumers a seat at the table.



Led by Paul Powers, President and CEO of Dorel, the executive team drove investment in technology platforms across the company. They broke down silos, replaced aging technology, and provided a toolbox of agile and API-connected systems that included Clarabridge. The executive team also offered specialized training to employees.


Dorel is now able to efficiently analyze and act on the voice of their consumers across all consumer touch-points. This has increased bottom-line ROI, sales for Dorel Juvenile have increased by more than 75% year over year. Consumer insights also drive product innovation and help shape company strategy.