In order to remain competitive, Sun International focused on delivering a superior guest experience. While they already had a guest experience initiative in place, Sun International wanted to formalise and expand on the programme. In a marketplace rife with competition, companies in the hospitality and gaming industry need to stay on top of their game in order to keep guests coming. For Sun International, a leading South African chain of resorts, hotels and casinos, it is no different. In order to stay ahead of the competition, they are actively reinvigorating their operations and improving the guest experience they deliver.