Keeping Pace with Changing Consumer Opinions

Due to a greater range of shopping choices than ever before, consumer conversations are reflecting more selective opinions—both among consumers and between a consumer and the retail or consumer brand company. As a result, leading consumer goods organizations are anxious to tap into that conversation in order to gain a 360-degree view of their customers and understand buying habits, sentiments, and future needs.

However, this information can only be effectively accessed when CPG organizations utilize the multiple sources of customer feedback, as found in:

  • Call Center transcripts
  • Email/Chat exchanges
  • CRM databases
  • Online product reviews
  • Blogs
  • News releases and newsgroups

Presently, only a limited amount of this information is available in a structured database or through manual processing. Clarabridge provides the flexibility and tools to provide a much richer analysis of text-based customer information.

  • Reinforce your connection to core customers.
  • Effectively outmaneuver competitors.
  • Understand the Voice of the Consumer.
  • Successfully market innovative products.
  • Increase customer loyalty and retention.

Discover how Clarabridge Drives CEM results in:

Product/Service Management

Deliver innovative products and services that are always on target with the needs and feedback of your customers with the Clarabridge Content Mining Platform™.

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Marketing

Give your marketing the power to lock in greater customer loyalty and satisfaction than ever before with the insight of Clarabridge customer experience intelligence.

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Service Delivery

Raise your levels of service delivery to new heights while better managing your customer experience by tapping into essential and actionable customer feedback through Clarabridge.

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Forrester Research

“Successful VoC programs will incorporate listening, interpreting, responding, and monitoring.” Building Your Voice Of The Customer Program.