A rapidly growing universe of information about customers and patients remains locked away from the managers and marketers who need it most to make critical branding issues. Within data repositories are patient and doctor verbatims that hold valuable insight regarding buying decisions, consumer opinions and information on purchasing.

Consider the potential insight contained in:

• Call Center transcripts
• Email/Chat exchanges
• Proprietary databases
• Online support forums
• Sales automation databases
• News websites

Leverage the full breadth of your customer data

Currently, pharmaceutical companies must wait for sales information to measure the impact of a campaign, understand top issues from call centers or spend great time and effort in reading these text sources. Clarabridge’s Content Mining Platform™ addresses these challenges by harvesting and converting the unmanageable mountain of text into valuable data for easy analysis, giving you the insight to:

• Bridge the divide to your customers.
• Reveal competitive positioning.
• Improve customer service.
• Increase customer loyalty and retention.
• Leverage marketing campaigns.