Churn. Rapid consolidation. Commoditized services. Increased competition from new technologies like VoIP from cable MSOs and pureplay providers. For today's communications providers, literally billions of dollars are at stake, as they seek to gain market advantage by attracting new customers—and at the same time, by satisfying and retaining their current customer base.

To win a greater market share despite the chaos and competition of the deregulated world, carriers must focus on their customers, deploy new services, and increase loyalty by providing, faster response and personalized service. But, reacting quickly to changing customer expectations is no easy matter. To do so, you first must gain a much deeper and immediate understanding of what they want most and desire least.

To build brand loyalty, connect with insight:

Clarabridge's Content Mining Platform solves this challenge by locating and transforming huge volumes of unfiltered text into valuable data for analysis from a wide variety of sources, including:

• Customer satisfaction surveys
• Call center transcripts
• User forums
• External forums
• CRM and other proprietary databases

The Clarabridge solution lets you:

• Tap into all key communication channels (surveys, call centers, email and forums) to assess customer sentiment.
• Discover new options for competitive positioning to lock in top of mind market share.
• Track range of consumer reactions to marketing campaigns to deliver more effective messaging.
• Automatically categorize comments and cluster key concepts to proactively identify and provide solutions to the most frequently occurring topics of discussion.
• Improve customer loyalty and retention by delivering products that match desired features and user trends.