As an essential function of any organization, marketing provides that vital link between a company and its customers, while communicating value at every touch point of that relationship. The customer experience intelligence received from text analytics accelerates and streamlines marketing, giving you a powerful and precise tool in revealing:

• Drivers of loyalty and satisfaction, including customer perceptions and sentiments related to product features and functionality, pricing, marketing and sales activities, and more.
• Competitive opportunities and threats that are revealed through text analysis, including trends, developing prospects, and competitive activity.
• The continuing ROI of marketing programs not just at their conclusion, but at any point of their roll-out, in order to gauge their effectiveness and make changes if needed.
• The impact of corporate policies in terms of immediate customer reaction, good or bad, so that the company can maintain a higher level of responsiveness.
• Accelerated market insight, providing a "fast lane" for quick responses with the right recommendations, and not losing strategic momentum through traditional marketing research that offers too little, too late.