October 18, 2012 00:00 AM

Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that it has partnered with Clarabridge,Inc., the leading provider of Customer Experience Management (CEM) powered through sentiment and text analytics. Allegiance signed an agreement to license the Clarabridge sentiment and text analytics solution for use in the Allegiance platform.

Allegiance has offered integrated text analytics in its VOC software since 2010. This new partnership with Clarabridge will allow customers the additional option of utilizing Clarabridge ‘s categorization and sentiment scoring capabilities, which are well known in the industry. It also allows customers who prefer working with Clarabridge to utilize those categories as an integrated feature of their Allegiance solution.

“Text analytics is an important part of a customer experience and customer listening program,” said Adam Edmunds, Allegiance CEO and president. “We are thrilled to add Clarabridge to our growing list of partners and look forward to helping companies get more insight from their data together.”

“Our partnership with Allegiance will provide a comprehensive solution for Voice of the Customer professionals,” said Sid Banerjee, CEO, Clarabridge. “Clarabridge consistently strives to be a leader in text analytics and sentiment analysis, and we are excited to partner with companies like Allegiance who share in our goal of enabling Customer Experience excellence. We look forward to the new opportunities this partnership will create.”

About Clarabridge

Clarabridge is the leading provider of Customer Experience Management (CEM) powered through sentiment and text analytics. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in Voice-of-the-Customer (VoC) feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include B/E Aerospace, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity, Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, PetSmart, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit https://www.clarabridge.comor on Twitter: @clarabridge.

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit


Serina Aswani
Clarabridge, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14