3 Tips For Brands to Step out of Their Comfort Zone on Social Media

By: Sofie De Beule

October 8, 2014

Social media is very public, and there isn’t much to hide behind. A lot of people fear social media because of legal issues, not knowing how to handle unhappy customers, or making unwanted, embarrassing moves. However, if you don’t make bold decisions, your customers will easily flock to your competitors. Take the plunge, and don’t be afraid to step out of your comfort zone.

If your brand isn’t ready to make bold moves, your customers will easily flock to your competitors.

With all the social media noise, it often becomes overwhelming to find the right direction, and stay true to your brand. Don’t get lost in the massive stream of social media posts, and get noticed! Unfortunately, a lot of brands are stuck in a rut and are looking for new ways to step out of their comfort zone to boost their brand’s social media presence.

1. Make a Firm Statement With Content

Don’t be afraid to curate and create content that will open up a discussion and foster dialogue with your customers. Never be ordinary on social media. Create bold keyword searches to determine trending topics in your industry. Keep up with the fast-paced, digital world, and get a clear understanding of your industry to quickly anticipate trends, key evolutions, crises, relevant conversations, etc.

Moreover, discover the needs and wants of your communities by tracking important topics to gain insightful knowledge of your audience. Identify relevant points of engagement in order to customize and personalize the experience with your customers.

2. Leave Room for Your Creative Juices

Social media involves a lot of trial and error. In the quickly evolving world of social media, it’s important to explore and see what’s working and what isn’t. Dive into the analytics of your social media efforts to identify what’s successful and decide which actions you need to take in order to boost your presence.

It’s crucial to leave room for testing new campaigns, techniques, and strategies. Although you might worry you’re losing money and time over it, don’t be afraid to thoroughly analyze your presence. Bear in mind that simply testing a variety of tactics won’t lead your brand to success. Successfully managing your social media presence requires a firm plan.

3. Create a Customer Experience Team

If you want your brand to be bold and step out of its comfort zone, be on the forefront of all digital evolutions.

Social platforms have given customers a bigger voice and a public forum to share their complaints, thoughts, and praise for everyone to see. Providing customer support needs to be the responsibility of more than just the customer service department. Employ a customer service team made up of key departments such as marketing, social media, sales, human resources, and research. If you want to meet your customers’ high expectations, making that change is the only way to go.

Many brands simply aren’t at that level yet, so if you want to really step out of your comfort zone on social media and make your mark, build a customer experience team.