3 Ways to Cut Through the Social Media Noise

By: Sofie De Beule

November 17, 2014

Social media can easily distract you from the things that matter.

One of the most challenging aspects of managing your social media presence is being able to cut through the noise. Sorting through the data and making sense of it is tricky. Due to the large volume of incoming messages, brands fail to take the right actions.

Does this social message truly matter to my brand?

Billions of conversations happen on social media everyday. For some brands, social media messages line up every minute, maybe even every second during important peaks of the day. Therefore, it’s extremely important to capture the important, relevant messages, and filter through the noise.

To be honest, it’s often easy to get caught up in the mess. But how exactly do you bring this about?

Let’s take a look at these 3 ways to cut through the noise on social media:

1. Pull the Right Data

The first, crucial step is pulling the right data. With such a tremendous scope of brand names and variations to them, social media is a daunting landscape. Losing track of your own brand or the conversations that matter to you is a common pitfall. Determine the right keywords for your brand, and set up a search. Analyze the data you’re pulling, and tweak your setup on a continuous basis in order to consistently filter out the noise.

Don’t forget to pull the right data on the entire social web, including data from social profiles, news sites, blogs, forums, review sites, etc. to make sure you grasp the complete picture of your brand.

2. Track Activity From Just One Place

Many brands must manage conversations happening across multiple social networks, blogs, forums, and so forth. It can be overwhelming and confusing trying to stay on top of all these mentions and conversations. This is when it’s typically best to use a tool that will organize everything you want to see in one central place.

Keep track of your brand and other relevant keywords in a unified, simplified way to pull all of the conversations on the entire social web into just one place and centralize your data. By creating separate mailboxes, every team member is easily updated on what’s being sent from your accounts. This also helps people working on social media mentions to stay on top of what’s going on with the specific campaigns and accounts they’re working on so that a seamless workflow is maintained.

3. Put the Data in the Right Context

In order to filter through the noise, you need to put data in the right context, and structure it.

When you create multiple mailboxes to help structure the incoming messages, the relevant content will be directed to the correct, responsible people in the company. For example, Customer Support, Marketing, and PR can have their own mailbox. By using automated tags, you can send certain mentions to the right mailbox both manually and automatically.

Create designated smart folders in these separate mailboxes to further structure the data based on advanced filtering. While it’s important to monitor, store, and analyze everything about your brand, personalized mailboxes allow you to only show the data your social media team needs to see.

In brief, it’s crucial to wade through the noise. Luckily, there are some very effective solutions to help you stay focused on your own brand and the topics that matter.

Want to learn more on how you can cut through the peripheral conversations on social media and concentrate on the right elements? Download our eBook on real-time social media engagement!