4 Key Benefits of Enterprise Social Media Software

By: Clarabridge Team

September 2, 2015

by Sofie De Beule, Community Manager at Engagor 

Let’s face it, enterprise software usually takes up a large portion of your social media and marketing budget. Justifying the cost of enterprise social media software isn’t always as easy and proves to be a time-consuming process to ensure a good fit for your company. Oftentimes, it forces you to reevaluate your business goals. If you properly use this to its full potential, it can help you better run and grow your business to deliver more value to your customers, and ultimately save you a lot of time and money.

Enterprise software usually comes at a certain price. Invest time upfront to select the best-fit enterprise software.

Before you start looking for the perfect tool, develop a comprehensive list of requirements to describe the problem space in detail. Create a ranking of these requirements in terms of importance. Basically, it all comes down to setting your priorities straight.

If you have outdated, inefficient social media tools and believe this is the time to replace it with a comprehensive, collaborative platform, here’s a list of 4 compelling benefits of enterprise social media software:

1. Cost-Effectiveness

When determining your budget for a social media tool, tap into the power of its endless possibilities – without having to burst your budget.

Software helps you detect important problems and probably saves you several hundred thousands of dollars. Before you start breaking down the costs, ensure you have a strategy in place to fully understand and grasp what you want to achieve with the purchase of a tool. Social media, and social media tools in particular, are a huge cost-effective asset for any business.

Without a proper tool, you can leave your customer care agents juggling between multiple social media profiles and tools, trying to keep pace with the high volume of incoming social media mentions. Make this process more manageable in terms of workload, and save valuable time and money.

Key Benefit: reduce costs, save time, decrease complaints, and improve overall complexity of managing your social media accounts

2. Advanced Support

When you purchase social media software, you need to have a clear strategy in mind on how this tool is going to help you achieve your goals. With enterprise software usually comes a well built-out Support and Customer Success team to help you set-up and fine-tune your use of the software. Due to the complexity and advanced capabilities of enterprise software, their expertise and knowledge are key to help you achieve success on a daily basis and make sure you’re benefiting from all features within the tool you use.

For quick questions that pop up on the go while working within a tool, it’s very useful to be able to ask them directly to its support team. To fine-tune your use of the tool, staying in close touch with your Customer Success representative helps in staying agile and anticipating any issues that might appear.

Enterprise software usually make reaching out to your dedicated Support or Customer Success team as easy as possible. Whether it’s through live chat, a ‘mail this to support’ button, pop-up screens or straightforward CTAs in the tool, you won’t be afraid to reach out to them.

Key Benefit: quick assistance – regardless of the size of the issue or question, extensive training

3. A Wealth of Features

Enterprise software provides you with robust, powerful features to manage your brand at a large scale. Usually, companies need a key set of features on a regular/daily basis. Those features might vary from organization to organization, however, the core features that most customers won’t don’t differ all that much. To make sure you benefit from all the features, you need to actively track how well you’re using the software and have a detailed overview of how you can improve your use.

Having a wealth of features at your disposal doesn’t mean anything if you can’t take full advantage of it. It’s key to benefit from the entire set of features which is again why a support or customer success team comes in handy.

Key benefit: improve productivity, processes, quality, reliability, tap into the latest technology

4. Continuous Optimization

Due to the fast pace at which the world of social media evolves, you need to have the latest features at your disposal to help you gain and maintain your competitive advantage. Business are constantly in flux, which is why software needs to evolve with the changing scope of social media as well. Companies shouldn’t just improve customer satisfaction, they need to exceed customers’ expectations on a recurring basis. State-of-the-art, enterprise software does just that.

When it comes to expectations, they aren’t just set by companies alone, they’re shaped by how competitors manage social media, by your customers, and by your industry. That’s exactly why the process of continuous optimization is a challenging one. However, companies can succeed by using enterprise social media software that enables companies to recognize wildly successful programs. They are truly the key to be of influence in the social media sphere.

This post originally appeared on the Engagor blog on March 30, 2015; head to Engagor to continue reading.