4 Reasons Why You Need Social Media Monitoring During Your Event

By: Lien Brusselmans

March 5, 2013

event monitoring
social media monitoring events

Last week on Thursday we organized the very first Engagor Day for our clients and partners. We have informed them of everything we have been working on the last months, everything we are planning to do in the coming months and two of our clients presented a case on how they bring about their social media management. We are very happy to say the event was a big success and I am now using Engagor to follow up on all the feedback we got on Twitter. This inspired me to write a blog post on what you can do with your social media monitoring results from during events.


1. Monitor all buzz during the event + reply when needed

Make sure you set up a keyword search before the event. Ideally you start monitoring from the moment you start campaigning. That way you also pick up all pre-event buzz. The day itself you can then use your monitoring tool to follow up on all buzz real-time. Ideally you work your way through all mentions during the day because if you have to do this after the event, the workload might be quite big. Tick off the mentions you have read, reply when necessary, add labels, etc.

2. Label mentions to easily evaluate the event afterwards

Before the event you should think about what you want to do with the monitoring results. A good way of working is labeling the mentions. After the event you can then filter on those tags and export the messages in reports or just learn from what you see. Possible labels can be:

  • Important feedback

    These are things you want to keep in mind when planning the next event.

  • Speaker 1, speaker 2, etc.

    This is something you can partially do automatically. You can make sure this label is assigned whenever the name of the speaker or his topic is mentioned.

  • Type of content

    Typically you will evaluate all aspects of the event. Labeling messages as such can spare you lots of time: catering, location, facilities, speakers, etc.

3. Check which speaker created most buzz

It’s always interesting to know which speaker causes most buzz. Whether this is due to their excellent or their terrible performance is another thing, but it’s good to know which speakers generate most conversations. You can do this in several ways:

  • Check the amount of buzz on a timeline and check who was speaking at the top times.
  • Filter on the name/topic(s)/Twitter id of the speaker.
  • Filter on the label you have made for each speaker. As said before, this label can be attached both automatically (whenever the speaker, his Twitter id or topic is mentioned) and manually. The advantage over regular filters is that you can also add these labels manually and this way you make sure all mentions that ‘belong’ to a speaker are taken into account.

4. Top trends

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If you check the top trends you will often see the name of the event coming forth. The best you can do is filter this name out, as well as all Foursquare check-ins. Once you have done this, you will get an accurate overview of the top buzz words during your event. Do they coincide with the content you wanted to focus on when inviting the speakers?

A useful evaluation

Based on all these elements you can make a valuable evaluation and learn how you can make the next edition even more successful. Important to keep in mind is that monitoring is a long-term engagement. In a couple of years’ time you will be able to compare all the events you have hosted and no doubt draw interesting conclusions from that comparison.

Have you ever monitored one of your own events? What are the elements you analyze? If you have an event coming up and you want to give social media monitoring a try, you can do so with Engagor in a 14-day free trial!