4 Ways Pinterest Nails ‘Crafty’ Halloween Campaign Big Time

By: Sofie De Beule

October 31, 2014

Pinterest is by all means the perfect spot for inspiration for a one-of-a-kind, DIY Halloween costume. During a month-long campaign, Pinterest drew full attention to Pin Picks, a new editorial product with weekly, hand-picked, timely “stories” by Pinterest themselves.

Pinterest couldn’t have chosen a better moment than the time leading up to Halloween to promote their latest addition to the platform. The ‘Make it a Handmade Halloween’ campaign takes the pressure off of people hoping to score an original Halloween costume that tops the one from the year before. They invite people to have a look at Pinterest’s dedicated Pin Picks boards to create a handmade Halloween costume of their own.

Pinterest’s Halloween campaign is obviously more than just ‘cute and colorful’. Why exactly is this campaign so great? Let’s take a look at 4 ways Pinterest nailed it big time.

1. Pinterest Knows How to Get You Moving

What better way to integrate their latest product and increase the use of the platform than with a killer kick-off, holiday-themed campaign! In my honest opinion, it really can’t get any better than this. The whole purpose of this campaign is to get people to use Pinterest and its features by showing off the endless ways in which the social platform can inspire you to get things moving, feel inspired, and how it can ultimately become a part of your life. Pinterest really understands its users wants and needs and knows how to meet them as well.

2. Instagram and Twitter Team Perfectly

Pinterest sure knows how to encourage you to share their campaign on other social platforms as well. They asked people to share their ideas through the dedicated hashtag #customepinspiration on Twitter and Instagram. No social media campaign should ever be a stand-alone event: grasp how you can get your audience to spread some word-of-mouth by making a relevant, timely, and integrated campaign.

3. Brilliant Masters of Storytelling

There’s just one thing you need to do and, trust me, you won’t regret it: watch the video. Although it last only 30 seconds, it’s very touching. The disarming family and the toddler’s charming train costume make Halloween into a true family moment. And to be honest, if you aren’t really touched by this campaign and it doesn’t inspire you to create something beautiful of your own, you either dread the idea of ever having to celebrate Halloween or simply aren’t the DIYer yourself. In short, it’s all about emotions, getting back-to-basics, and getting personal.

Speaking of a personal touch, here’s a cool note on the side. The dad in the video is actually one of Pinterest’s very own graphic designers with his son Luca.

4. Partnering Up With the Cool Kids

The photo sharing social platform partnered up with some pretty cool brands in the making of this campaign, such as Marvel Entertainment, BuzzFeed, College Humor, Funny or Die, and Michele Phan. Sounds like a recipe for success, right? Connect your brand with other relevant brands, influencers, etc. to get your message across to a wider audience.

Happy Halloween to you all!