5 CX Must Reads: Best of February

By: Kate Zimmerman

March 1, 2016

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Check out this month’s must-reads about customer experience from around the web. The Sentiments team has aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.

CEOs Who Tweet and Other Odd News…
It’s important for executive leaders to have an active presence on social media. This article explains how it can improve a company’s reputation and relevance.

My CX Challenge To You
Bruce Temkin spent the last few months curating a list of 100 CX tips, in a tweetable format. The final list is an impressive compilation of social media engagement fodder and best practices for CX pros.

2016: The Year of Customer Experience
AdWeek has deemed 2016 the Year of Customer Experience, but what does that mean for businesses trying to follow suit?

What Sets the Best Customer Experience Companies Apart
This post outlines 12 ways that CX leaders are successfully using and defining CX within their organization.

The Most Offensive Customer Service Phrases, Chosen By Five Customer Service Experts
Forbes’ Micah Solomon talked with 5 customer service experts to learn each of their worst customer service phrases. They range from the rude to the seemingly innocuous, but all are great reminders of how we can continue to put customers first every day.


Kate Zimmerman is a Content Marketing Specialist at Clarabridge. Kate focuses on building content that supports CX efforts, product marketing, analyst relations, and has become an industry expert in Customer Experience Management. Kate holds a B.A in Politics from the University of Virginia and can be found on Twitter at @kmzimm.