5 CX Must-Reads: Best of July (2015)
July 31, 2015
Check out this month’s must-reads about customer experience from around the web. Chosen by the Sentiments team, we have aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.
As customer experience continues to grow in importance, companies need to prioritize their initiatives to ensure the best results.
Turning the tables, this article discusses how customers can use customer service to make their own experiences better.
Instead of trying to create one experience for all of your customers, focus on segments that will allow you to create individualized, great experiences.
This takes a look at the best times to receive engagement on your tweets, as well as the most popular times when people tweet. Surprisingly, they aren’t the same!
80% of U.S. consumers would pay more for a product or service to ensure superior customer experience—make sure that you have the processes in place to provide them with that experience.
Kate Zimmerman is a Product Marketing Associate at Clarabridge. Kate focuses on building content that supports CX efforts, product marketing, analyst relations, and has become an industry expert in Customer Experience Management. Kate holds a B.A in Politics from the University of Virginia and can be found on Twitter at @kmzimm.