5 CX Must Reads: Best of June

By: Kate Zimmerman

July 1, 2016

customer experience
customer experience management

Check out this month’s must-reads about customer experience from around the web. The Sentiments team has aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.

13 Ways Leadership Can Lead Employees To Provide World-Class Customer Service
Leading by example is just the first of many ways that leaders in the customer service space can inspire their employees to create great and memorable experiences.

Are Popular Customer Experience Metrics “Immature”, or do they Have Bigger Challenges?
Just because you think you’re collecting useful metrics around your customer experience management program doesn’t mean those metrics are helping drive your decisions in the right direction.

Three Surprising Stats About Serving Customers Via Social Media
As customers are more and more turning to the convenience of social media for their customer service needs, brands need to make sure they’re prepared to serve them on this channel.

The State of the Customer Experience Management, 2016
The Temkin Group’s annual CX Management survey reveals that companies are still not as mature as they may like to think they are.

How your CMO can also successfully be your chief experience officer
With a slight adjustment in approach, marketing and CX can work more closely together than you may think.

Kate Zimmerman is a Content Marketing Specialist at Clarabridge. Kate focuses on building content that supports CX efforts, product marketing, analyst relations, and has become an industry expert in Customer Experience Management. Kate holds a B.A in Politics from the University of Virginia and can be found on Twitter at @kmzimm.