5 CX Must Reads: Best of May

By: Kate Zimmerman

June 1, 2016

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Check out this month’s must-reads about customer experience from around the web. The Sentiments team has aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.

6 Critical Improvements To Customer Experience In Banking
Banks haven’t usually been known for their superior customer service, but customer experience author and expert Blake Morgan has a few tactical suggestions that can help them take their customer experience to the next level.

Forrester calls for CIOs and CMOs to improve their relationship
As customer experience is proving more and more important, Forrester calls for CMOs and CIOs to work together and create a plan to embed CX throughout the entire customer lifecycle.

I’m the One in 26 that Complained. Now I’m Just Leaving
Poor customer service can create a poor customer experience and ultimately the loss of a customer. Make sure your customer-facing employees are empowered to make a difference.

Dissecting the Science of Customer Experience
Data scientists can help your company put your customer data to work and create a stronger customer experience management program.

Greater Investment for Customer Experience Initiatives Urgently Needed
Customer experience is the most common driver for a customer to join or leave a bank. What can financial institutions do too gain an advantage?

Come across an article you think our readers would love? Tweet it at us! We’ll be watching @clarabridge.


Lisa Sigler is Sr. Manager of Content Marketing at Clarabridge. For over 16 years, Lisa has used her writing and editorial skills to bring the value and benefits of technology to life. In her current role, she works to demonstrate Clarabridge’s position as thought leader and trailblazer in the Customer Experience Management market. Lisa holds a B.A. of English from Kent State University. Read more from Lisa on Twitter @siglerLis.