5 CX Must Reads: Best of October

By: Kate Zimmerman

November 2, 2015

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Check out this month’s must-reads about customer experience from around the web. The Sentiments team has aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.

Get Personal to Close the Customer Experience Gap
Make sure that marketers are not only collecting data on their customers, but using it to deliver personalized and relevant experiences.

Customer Experience Is The Future Of Marketing
Marketing is no longer driven by brand messages, but the experiences that your customers have with the brand.

The New CMO Agenda: Shifting to a Customer-Obsessed Model
Today’s CMOs need to do more than manage brand and loyalty programs. They need to differentiate their brand on the basis of customer experience by creating personalized experiences.

Is Your Business Social Enough To Create Great Customer Experiences?
Forrester Analyst TJ Keitt describes the importance of being a “social business” – moving beyond social media and into an ecosystem where customers can easily engage with your business.

What Facebook ‘Reactions’ Will Mean for Savvy Marketers
The new reactions on Facebook give marketers an opportunity to understand how customers are feeling, adding emotion to an already emotional social outlet.

Kate Zimmerman is a Product Marketing Associate at Clarabridge. Kate focuses on building content that supports CX efforts, product marketing, analyst relations, and has become an industry expert in Customer Experience Management. Kate holds a B.A in Politics from the University of Virginia and can be found on Twitter at @kmzimm.