2015-690_best-september3_clarabridgeCheck out this month’s must-reads about customer experience from around the web. Chosen by the Sentiments team, we have aggregated what we think are useful and engaging articles for anyone interested in understanding and improving the customer experience.

Facebook’s ‘Dislike’ Button: Accountability and Opportunity in a World of Dislikes

Facebook’s new dislike button gives users the ability to express empathy on social and gives brands the ability to better understand their customers.

It’s Time to Face Marketing’s Impact on Customer Experience

Marketers need to use the same care that their counterparts in customer experience do. Otherwise, they risk hurting a carefully developed brand relationship.

Why Sales Can’t Just ‘Show Me The Money’

The success of sales relies on them learning and understanding the experiences of their current and future customers.

‘Business as Usual’ Won’t Cut It for CX Organizations

In the Age of the Customer organizations need to elevate the customer experience they deliver in order to differentiate themselves and earn more business.

8 Ways to Optimize For Customer Experience

This article looks at some new ways to improve the customer experience, especially as it relates to your website.


Kate Zimmerman is a Product Marketing Associate at Clarabridge. Kate focuses on building content that supports CX efforts, product marketing, analyst relations, and has become an industry expert in Customer Experience Management. Kate holds a B.A in Politics from the University of Virginia and can be found on Twitter at @kmzimm.

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