6 Ways Rudolph got a CXMas Promotion

By: Lisa Sigler

December 16, 2015

Customer Engagement
customer experience
customer experience management
Customer Feedback

Who isn’t inspired by the career of Rudolph the Red-Nosed Reindeer? From a reindeer games reject to the leader of Santa’s sleigh team, Rudolph is a role model for every CX professional. Here are 6 things that Rudolph did to get his promotion that you, too, should be doing this CXMas season.

1. Do your homework. Despite bullying, high expectations, and the distraction of a pretty doe named Clarice, Rudolph worked hard at reindeer practice and became good at flying. If you want to emulate Rudolph, make sure you work hard at the CX fundamentals as well—including building a journey map, identifying feedback sources, and implementing the right technology solutions to support your goals.

2. Build a cross-functional team of supporters. Just as Rudolph joined forces with Hermey the dentist elf and Yukon Cornelius the prospector on his adventures, you should also enlist the help of people in other departments to champion your CX efforts. You’ll benefit from both the varying perspectives and the encouragement of others who are committed to making your business customer-centric.

3. Show empathy. Rudolph was touched by the troubles of the Misfit Toys. He listened to their concerns and tried to help, telling Santa about them so that they could find new homes. As you implement your CX program, keep in mind that improving the customer experience is less a business strategy and more an exercise in empathy as you try to put your customers and their needs first.

4. Overcome obstacles. Throughout his career, Rudolph faced many challenges, including the Bumble, an Abominable Snowman who wanted to derail his success (and eat him). When you encounter problems, learn from Rudolph’s experience: although he originally tried to avoid the Bumble, he eventually had to confront him—and the Bumble ended up being a valuable member of the team. Whether you are dealing with opposition from a colleague, a competitor, or a simple technological snafu, face it head-on and don’t give up.

5. Get executive buy-in. No matter what, Rudolph wasn’t getting anywhere near the sleigh team until he had Santa’s approval. Similarly, the success of any CX program rests heavily on the support of at least one member of the c-suite. To ensure that you have the resources you need and that other departments understand the value that customer insights bring, you need to enlist an executive champion.

6. Bring something new to the table. Rudolph was a good flyer, showed courage against Bumble, and was kind to the Misfit Toys, but the reason he finally got his promotion was his nose, so bright. The insights you find and the recommendations you make through your CX program could be just the right unique achievement to get you a promotion this CXMas.

Want more tips for launching your career? “5 Ways your Customer Feedback can get you Promoted” works for CX professionals even if they aren’t flying reindeer.


We’re celebrating the entire CXMas season! Check out the whole series.

The 12 Days of CXMas

11 Jolly Customer Experience Quotes

10 CX Stars Shining Brightly

9 Merry Social Engagement Tips

8 Ways to Avoid the CX Naughty List

7 Ways to Mine CX Coal


Lisa Sigler is Sr. Manager of Content Marketing at Clarabridge. For over 16 years, Lisa has used her writing and editorial skills to bring the value and benefits of technology to life. In her current role, she works to demonstrate Clarabridge’s position as thought leader and trailblazer in the Customer Experience Management market. Lisa holds a B.A. of English from Kent State University. Read more from Lisa on Twitter @siglerLis.