Avoid common social customer care mistakes

By: Lisa Sigler

March 3, 2016

Tags:
Sentiment Analysis
Social Customer Care
Social Engagement
social listening
social media
Speech Analytics
text analytics

Despite the explosive growth of social media as a business channel, many companies are still struggling to use social to provide customer care. Whether your business is well-established in social customer care, relatively new, or still hesitant to dive in, there are a few common mistakes you should look out for when building out your social customer care program.

For example, many companies find themselves isolating social care to a single team, with no help or buy-in from other departments. At the other end of the spectrum, we see companies involve every department in long, complicated processes that frustrate the customer.

To learn how to spot and avoid these and other social customer care pitfalls, read the full article, “10 Common Social Customer Care Team Mistakes to Avoid,” on the Clarabridge Engagor blog.

 


Lisa Sigler is Sr. Manager of Content Marketing at Clarabridge. For over 16 years, Lisa has used her writing and editorial skills to bring the value and benefits of technology to life. In her current role, she works to demonstrate Clarabridge’s position as thought leader and trailblazer in the Customer Experience Management market. Lisa holds a B.A. of English from Kent State University. Read more from Lisa on Twitter @siglerLis.

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