C3 2014 – Day 1
April 30, 2014
By: Keri Cook, Director of Global Events
For the past five years, we’ve been bringing together the world’s top brands, industry analysts, thoughts leaders, and product experts at our annual Clarabridge Customer Connections (C3) Conference to share best practices, network with experts in the industry and stay ahead of the latest trends and technologies in the CEM space.
This year’s event, which kicked off this week, is already off to a grand start. In the first two days of C3, attendees have experienced: Renowned graffiti artist, Erik Wahl, who wowed and inspired the crowd to unleash their inner creativity, the announcement of Clarabridge 6.2 which will be available in May, and a performance by the sunshine state’s own Flo Rida.
The overarching theme that conference goers and speakers are seemingly shouting from the rooftop is how to build not just a relationship with customers, but how to cultivate a truly meaningful and emotional connection with customers, that drives loyalty. Our CEO Sid Banerjee said it best during his keynote yesterday afternoon – to make it work, it has to start with love and passion. And here at C3, we’re all passionate about one thing: bringing a killer CEM solution to customers.
Loud music, live art and Fear Factor are normally not ways that one would describe an 8:30 a.m. keynote – but C3 isn’t a normal conference. Erik Wahl challenged the lively crowd to reawaken their childhood imagination within their organization, a catalyst for breakthrough thinking. Temkin Group’s Bruce Temkin shared a rather simple but thought-provoking insight: when there is a purpose, people behave differently – and that is key to making an organization successful internally and externally. And The Wendy’s Company’s Rick Kelley and Dave Stockslager described in one sentence why they made the decision to implement Clarabridge: “life became really easy for us.”
We hope to continue to make life even simpler for the brands we work with, with the release of Clarabridge 6.2, companies across the world can quickly leverage the voice of the customer to take action and drive customer experience. With features including Context Awareness and Category-Derived Attribute, structure is given to the unstructured data enabling companies to easily identify the WHO, WHAT and WHY behind customer conversations.
Whether a brand’s CEM program is in its infancy or well established it’s becoming increasingly clear that today’s customer experience professionals are driving growth and fundamental business changes. Now on to the last day of C3 – be sure to follow @clarabridge or #c3rocks14 for real-time event coverage.