Clarabridge Brings Together the Industry’s Best and Brightest at C3 2016

By: Elizabeth Clor

February 3, 2016

C3 Europe 2016
CEM Programs
CEM Solutions
Customer Engagement
customer experience
customer experience management
Customer Feedback

We recently announced that the eighth annual Clarabridge Customer Connections (C3) conference is taking place at the Venetian Hotel in Las Vegas from April 12-15. With top customer experience (CX) and social customer care professionals scheduled to speak, this year’s event will showcase forward-thinking strategies for winning and retaining loyal customers.

The C3 agenda features two tracks—one that highlights high-level business successes and another that demonstrates insider tips on how to achieve measurable results. The event will also offer industry sessions, expert-led workshops and compelling keynotes. Corporate leaders will have the opportunity to learn how to create a company culture as well as measure and lead CX programs that align with the customer journey. Clarabridge users will learn to perfect navigating the wealth of customer feedback and data at their fingertips, empowering them to act on these insights to boost the bottom line.

The event kicks off with hands-on Clarabridge product training on April 12. On April 13, visionaries in the CX field will host interactive workshops on a variety of CX topics. Blake Morgan of Forbes, Christine Crandell of New Business Strategies and Jeannie Walters, Founder and Chief Customer Experience Investigator of 360Connext will engage attendees with practical tips and best practices that will help them drive immediate value to their businesses. These workshops will focus on building a comprehensive CX program and discuss capturing the voice of the customer. Topics include: how to create a customer-centric culture, improving the customer journey by identifying key touchpoints and how to prepare for the social customer service era.

The main conference on April 14-15 offers a distinguished speaker lineup with more than 20 sessions presented by industry experts as well as customers from Clarabridge and Engagor, our new social customer care solution. Presentations will cover a wide range of topics, including customer sentiment, predicting customer needs, diving into social customer care with social analytics and engagement, maximizing the text analytics and social data available and more.

Here’s a sampling of what attendees will experience:

CX Maturity in 2016 and Beyond with Megan Burns, Principal Analyst Serving CX Professionals, Forrester Research: Megan Burns, the leader of the Forrester CX practice, will be sharing brand new research and insights on how companies are using CX to outperform their competitors, as well as what we can expect to see from CX moving forward.

Hug Your Haters with Jay Baer, Founder and President, Convince and Convert: New York Times best-selling author and keynote speaker, Jay Baer, will address how to see customer complaints as an opportunity to improve a business’s customer journey and experience in order to retain customers and increase profits.

Social Customer Care in Action with Andrew Pine, VP of Customer Relations, Porsche and Jeffrey Newman, Manager of Customer Care, Porsche: Porsche is on a mission to make their customers just as ecstatic about their customer service as they are about their cars. In this presentation, attendees will hear about the initiatives Porsche has in place to make customer service extraordinary.

CX Transformation: True Culture Change, Piece by Piece with Justin MacDonald of Infusionsoft: How do you imbed customer feedback insights into your culture? It requires change at every level of the organization. In this presentation, Infusionsoft CX pros will show how the entire company is re-aligning around customer experience. You’ll see how a Voice of the Employee (VoE) program combined with CX design techniques and operational measurement all contribute to a customer-focused culture.

Other interactive sessions and panels featuring speakers from Sears, InterContinental Hotels, Bank of Montreal, Carnival Corporation, United Airlines, Health Care Service Corporation and more will provide attendees with insights and actionable takeaways from CX winning CX strategies.

At C3, Clarabridge will be honoring top CX practitioners and programs with the Customer Experience Champion (CXC) awards in five categories. The award judges include: Jeannie Walters, Founder and Chief Customer Experience Investigator, 360Connext; Lorraine Schumacher, CEM Evangelist, Clarabridge; and Susan Ganeshan, CMO, Clarabridge.

Let’s not forget about the networking! C3 will provide a fun, casual environment for CX professionals to learn from each other. Exchange war stories, generate new ideas, and gain new perspectives on the challenges you may be facing.

For more information about C3 and to register, visit the event website.


Elizabeth Clor is the Sr. Director of Content Marketing and Communications at Clarabridge. In this role, she is responsible for solidifying Clarabridge’s position in the marketplace as the leading Customer Experience Management (CEM) technology vendor. Elizabeth has 17 years of experience in high-tech marketing and communications, and is a regular contributor to various marketing publications. She holds a B.A. of English from the University of Virginia.