Community Management: Getting Started!

By: Jozefien Verhaeghe

April 8, 2013

Tags:
advertising
community management
conversation management
monitoring
strategy

Community management: a series of blog posts – part 1

Hmm… Community what?

What is community management? And maybe an even more important question: Why should you bother about community management? The answer is simple: the days when advertising was nothing more than men drinking whisky and creating pushy marketing campaigns are long gone. And that’s a good thing (except for the whisky part maybe). Nowadays the customer has taken control and becomes more and more demanding every day. And as if this isn’t hard enough for some of the advertising dinosaurs, there’s more. Customers now have a very powerful weapon at their disposal: THE INTERNET! (Sorry if you expected something more spectacular).

madmenblogpost

When unhappy customers go online, their message reaches many more people than before. Thanks to mobile internet, they can go online any place, any time. Now don’t go running away like a screaming girl. Even this story has a good side: the internet brings along a huge opportunity for brands. By monitoring what is being said and reacting in the right way, you can turn an unhappy customer into a happy customer. Or even – if you’re really good – into a brand advocate. And what’s more: since all of this is happening online, the entire world can see how your brand is making people happy. Hooray for increased reach!

We help you getting started with community management

In the upcoming weeks we will help you set up community management for your brand. On this blog you will find a series of posts on the following subjects, enabling you to get community management right from the very start!

Community management: a series of blog posts:


Stay tuned!