Could Your Business Benefit from Facebook’s Free Wi-Fi Hotspot?

By: Sofie De Beule

January 8, 2014

Facebook hotspot
Wi-Fi connection

Every customer dreads lousy Wi-Fi connections at local businesses like coffee shops or your favorite pizza place. They are just way too much of a hassle to connect to! Luckily, Facebook expanded a program that can turn your business into a Wi-Fi hot spot. As of today, businesses can turn certain Netgear routers into hotspots for their customers. To gain access to Wi-Fi, customers have to check-in on the local business’s Facebook page. This is a great service, right?

Facebook’s easy-to-access Wi-Fi offers a business’ customers an easy way to reach more people. Customers’ Facebook friends can easily discover your business by seeing the story pop-up in their News Feed. In addition, people connecting to the Wi-Fi will be asked to like your Page so the connection doesn’t just stop with your check-in.

To use Facebook’s Wi-Fi Hotspot customers have to follow these 3 effortless steps:

  1. Connect to the Wi-Fi network of the business.
  2. Open a browser and type in the web page you wish to visit.
  3. After being redirected to the login page of the business on Facebook, you simply check in.

Customers are then directly moved to the business’ Facebook page. They can automatically browse through their latest posts and take a closer look at which friends already visited the local business. Facebook Wi-Fi clearly comes with numerous benefits for everyone. Customers get free Wi-Fi, Facebook receives more engagement through its check-in feature, and businesses get some much appreciated traffic on their Facebook pages.

Is your business ready to use the Facebook’s Wi-Fi Hotspot? Check out the Facebook Wi-Fi page on how to install the Hotspot at your establishment.