Customer Experience in Banking: Why it Matters
March 22, 2016
In the banking industry, if customers are unhappy with your brand, there is a good chance they’ll consider leaving. This infographic, based on feedback data from thousands of banking customers, reveals why you need to make Customer Experience (CX) a priority.
Forrester research shows that a one-point improvement in customer experience score translates to a $59 million impact for retail banks. So, listen to your customers and make the improvements that matter most to them.
You can’t afford to neglect customer experience.
Elizabeth Clor is the Sr. Director of Content Marketing and Communications at Clarabridge. In this role, she is responsible for solidifying Clarabridge’s position in the marketplace as the leading Customer Experience Management (CEM) technology vendor. Elizabeth has 17 years of experience in high-tech marketing and communications, and is a regular contributor to various marketing publications. She holds a B.A. of English from the University of Virginia.