Engagor improves usability: Insights Redesign

By: Lien Brusselmans

July 27, 2012

We’ve changed the structure of the Engagor Insights and there are two main reasons why.

Why have we redesigned Insights?

  1. The thing with online tools is this: developers are continually working on it. Really continually. As a result, the amount of useful features keeps growing and the challenge is to keep this all neat and structured, so that our users don’t get lost.
  2. Secondly, the Engagor mentions (or results, or messages, as you wish) are triggered by one of the following ‘elements’:
    • the keyword search
    • one of the monitored profiles

      All activity on those profiles you’ve connected, will then be monitored, independent of whether or not they match your keyword search. In the case of your own brand, this also provides you with the possibility to use these profiles from within Engagor (post messages, like, reply, etc.).

    • As a brand you’re obviously interested both in the overall statistics (based on everything people are saying about you anywhere online), as well as in the progress of your monitored profiles, like your Twitter profile or Facebook page. In the redesigned Insights, there is now a clear distinction between both groups of analytics.

What have we changed?

From now on there are two main parts in the Engagor Insights for each topic (a topic can be your own brand, your competitors, your industry, etc.). First, you have the general analytics about the entire topic (based both on the keyword search and the monitored profiles) and then the detailed metrics for each of your monitored profiles.

Check out the screenshot below to see how the overview page about the monitored profiles for car brand Aston Martin looks like.

If you pay real good attention, you’ll see we’ve added some new metrics, like engagement and applause rate. More about this in a blog post next week! Stay tuned 😉