Engagor support for Pinterest profiles confirms its all-in coverage

By: Lien Brusselmans

December 6, 2012

Tags:
social media analytics
social media monitoring

Launching new social networks while people are already very satisfied with the existing ones, is rather difficult. Pinterest tried and succeeded! We are very proud Engagor now offers support for Pinterest profiles, allowing you to monitor and analyze Pinterest profiles!


Pinterest?

Pinterest is a social network that is unique for its focus on images, whereas Twitter is very text-focused and Facebook and Google+ go for a mixture of text and visuals. Throughout the day, people continually have to process text. Consequently visuals form a welcome distraction. Scrolling through Pinterest feels a bit like flipping through an all-in-one magazine: fashion, lifestyle, home decoration, photography, cooking and much more. You can find more information on how Pinterest works in a previous blog post.

What’s Pinterest’s value for companies?

Some businesses will easily embrace Pinterest as a soundboard for their creative minds: designers, clothing stores, photographers, etc. However, this does not mean the more ‘mainstream’ businesses can not benefit from it. One thing to remember: you should not start using Pinterest in the same way some brands are still using Facebook. Rewarding people for repinning/liking your pins might lead to much short-term engagement, but it will never end in a long-term commitment. Use Pinterest to share content that mirrors your brand’s ideas and ideals and you’ll soon have a group of dedicated followers. A good example I ran into is AMD, a tech business that develops computer processors and related technologies. Not a very ‘sexy’ business and yet AMD manages to maintain an entertaining, varied and original set of boards. I really like the way they humanize their brand through the use of Pinterest.


Engagor support for Pinterest profiles: track your KPI’s

Thanks to our integration (in beta status) you can now start tracking your Pinterest KPI’s with Engagor. Is the content you are posting worthy: are people repinning, liking or commenting it? What content does best on Pinterest? What are the top users for your profile? On top, once you have also connected your competitors’ Pinterest profiles you can start comparing KPI’s: number of followers, follower growth, activity on the profiles, Applause and Engagement Rate, top posts and users.

You haven’t got an Engagor account yet but you are dying to check out these Pinterest analytics? No problem! You can quickly sign up for a 14-day free Engagor trial account and give our tool a try. If you have any questions, please do not hesitate to get in touch.