Euro 2012 was big on social media

By: Lien Brusselmans

July 2, 2012

In case you didn’t know yet (quite improbable, though possible :)), the UEFA European Football Championship created a whole lot of buzz on social media during the last couple of weeks. I’m not really a football-fan myself but with huge championships like these, my interest rate always rises. It has to anyway, what else can you do when your boyfriend is in front of the big green screen almost every evening 🙂

Anyhow, Twitter made a nice visualization of the teams that were being talked about. It’s fun because you can actually see which teams were playing when based on the online conversations.

Of course we also tracked Euro 2012 with Engagor ourselves, which brought forth some amazing numbers and nice findings.

  • Most popular twitterer: Mister Chip.

    Mister Chip is the Twitter pseudonym for Alexis Martín-Tamayo, a Spanish journalist with a passion for football. With his tweets on football he reaches almost 380.000 followers! He tweeted about #euro2012 over 700 times and was retweeted 88.000 times. Told you the numbers were impressive 🙂

  • Top conversation on Saturday: Balotelli bragging

    Mario Balotelli, nicknamed Super Mario, is a 21-year-old football player at Manchester City and his national team. Although it’s not absolutely sure he really said it, his reputation sure makes it highly probable.

  • Top conversation on Sunday: Balotelli crying.

    In stark contrast with Saturday’s top conversation, after the finals on Sunday Manchester United posted a picture of Balotelli with the words: “According to me definitely one of the best pictures of #euro2012, a picture is worth a thousand words”. Clearly Balotelli has a big mouth, but a small heart (as do many).


Always happy to share some findings with you! Can’t wait to see the amount of buzz the Olympics will create. They’re already being mentioned every few seconds and the Games haven’t even started yet…