Facebook Announces Updated News Feed
March 8, 2013
Yesterday Facebook announced the launch of their redesigned News Feed. The purpose of this redesign is to give users more control about what they want to see in their news feed and thus reduce clutter. Mark Zuckerberg himself referred to it as being very close to your own personalized newspaper.
One of the biggest changes is no doubt the division of the current news feed into separate feeds. From now of on, you will have:
– ‘All Friends’ feed: here you can find content from all your friends, so you won’t see updates from pages you liked.
– ‘Music’ feed: Overview of what music your friends are listening to on Spotify, Soundcloud, … and also updates from musicians you liked.
– ‘Following’ feed: Some time ago, Facebook released a feature allowing you to follow certain users, similar to the way Twitter works. In this feed you will get to see all updates from those people you follow. Here you will also see the updates from the pages you liked.
– ‘Photos’ feed: 50 % of the current total news feed content consists of images, so it makes sense that photos also get their own news feed. By the way, the entire redesign focuses more on visual content. Images will be much bigger, albums will be improved and a lot more stories will be accompanied by attractive visuals.
– ‘Groups’ feed: Just an overview of your groups’ posts.
– ‘Games’ feed: There will also be a specific games section with updates on your friends’ activities concerning Facebook games.
These feeds will be organized based on the amount of times you view them.
Impact for marketeers
Visuals become more important than ever. When your brand shows up in someone’s News Feed as a Page Like Story, Facebook will now use your cover photo as an image. Facebook explains that this is to give the users more context about what your page is about. So make sure you have a cover image that represents what your business stands for.
When will it be live for everyone?
In about a month, this update should be live for everyone. However, they did set up a waiting list so that you can get this earlier. In the next weeks, the developers will also be giving the Facebook applications an update so that they match the new lay-out. The new mobile design will first be public for iOS devices, and later on for Android phones.
Source: http://www.facebook-studio.com/ and www.facebook.com/about/newsfeed