Facebook Hashtags Finally Fit in!

By: Lien Brusselmans

June 13, 2013

As of Wednesday Facebook finally supports #hashtags! Many people were already using hashtags on Facebook but these were not clickable and you could not use them in a search. Today a small percentage of Facebook users will already be able to actively use the hashtags and in the coming weeks this feature will be rolled out for the entire Facebook user base.

Hashtags structure posts on the same subject

Thanks to hashtags you can easily find posts on a specific topic. Hashtags were originally introduced by a Twitter user and gradually integrated in Twitter as an iconic part of their platform. People have been using hashtags on Facebook for quite some time and Facebook finally thought the time right to start supporting them!

Hashtags used in posts on other social networks (Twitter, Instagram, etc.) and shared on Facebook will also be clickable.
Screen Shot 2013-06-13 at 15.17.23

Marketers will be pleased

The advantage of these Facebook hashtags for brands is that they will help them amplify their campaigns. On top, these hashtags are only the beginning. “We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations,” the company states. Use these hashtags wisely and you’ll definitely reach a larger audience on Facebook!

Image credit: facebook-studio.com