Facebook is Big Business: Over 50M Pages and 10M Apps

By: Lien Brusselmans

February 4, 2013

Engagor is clearly not the only app related to Facebook 🙂 The official document Facebook filed with the Securities and Exchange Commission indicates that the Facebook platform counts over 50M pages and 10M apps.

Good to know: to calculate the number of pages, Facebook did not take into account those with less than 10 likes.

The 10M apps refer to a wide range of tools and apps:

  • All apps on Facebook.com (games, stores, etc.)
  • All mobile applications and websites that offer the possibility to log in with Facebook
  • All tools that integrate Facebook in their software, like Engagor

As a social media management tool, Engagor offers full Facebook support. This means brands can connect Facebook pages to their Engagor account to follow up on all activity on those pages. Typically brands use this feature to track their own page as well as those of their competitors. Obviously, you can also manage your own page from within the tool, with multiple users and workflow capabilities. It’s these elements -tracking Facebook pages and managing them from outside Facebook- that put Engagor amongst the 10M Facebook apps.

We are actually quite curious about these same numbers for Google+. If you happen to know them, feel free to share in a comment on this blog post!

If you want to start tracking and managing the Facebook pages of your own brand and competitors, you can sign up for a free 14-day trial.