Facebook Redesigns Timeline and Changes Policy

By: Jozefien Verhaeghe

March 22, 2013

Brand Pages
Cover Image
Cover Photo

Redesigned Timeline

Lots of Facebook features are being updated lately! A few days ago, Facebook announced a redesign of their Timeline. Thanks to the redesign your personal interests will be shown more clearly. Besides this, you will also have the possibility to add other apps to your timeline, thus sharing even more about what engages you. In this way, it will for instance be possible to add your Instagram photos as a photo stream to your Timeline!

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Altogether, this is what the new Timeline will look like: one column on the right for all your normal Facebook actions (status updates, wall posts, etc.) and one on the left with your bio, friends, photos, interests and apps. The roll-out for this redesign has already started, so it shouldn’t take too long before it hits your screen.

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Less strict Cover Image Policy for brands

For brands, the biggest change was announced yesterday. Facebook decided to make their policy for Cover Images less strict. From now of on brands are more free when it comes to the content they include in their Cover Images. Hooray!

From now of on, all of these things are allowed:

  • Adding purchase and/or price information to your Cover Image (e.g. 10 % off)
  • Including Call To Actions (but do us all a favor, and stay away from cheesy lines like ‘Buy Now’)
  • Referring to specific Facebook features (e.g. an arrow pointing to the Like button of the page)
  • Adding contact information to your Cover Image (e.g. corporate website, email, telephone number)

You see, lots of new possibilities! Why not try them all at once like we did ;-).

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Unfortunately, a cover image like this one would never work. Facebook is keeping the 20 % limit for text overlay. This means that Cover Images can not contain more than 20 % text. Since Facebook still reserves the right to remove Pages at any time, you might want to consider following this rule.

In case you want more information about Facebook’s Page Terms, click here (lame CTA intended ;-)).