Facebook Replies to Comments Will Structure and Boost Conversations on Pages
March 29, 2013
Facebook is rolling out two new related features: replies to comments and threaded comments. No doubt many page owners will be very happy about this since it allows them to have more personal conversations with their fans. These new features are gradually being rolled out and will be activated on all pages and user profiles with 10,000+ followers by July.
Reply to specific comments
What often happens on Facebook pages is that a post generates many comments and these are not only triggered by the post itself but also by the previous comments. It’s very difficult to keep track of which comments are related. Also, when someone asks a question there are often several comments in between the question and the reply from the page (or brand). Thanks to ‘replies to comments’ you will have a much better overview of interrelated comments. This also allows brand to have more personal conversations with certain fans within the comment thread.
You can activate these Facebook replies to comments on your own page by clicking ‘Edit page’ – ‘Manage permissions’ and ticking off this line:
Thanks to the second new feature comments with many likes/replies or by people closest in your network will be pushed to the top while those marked as spam will sink to the bottom of the thread. This way the interesting comments stand out and incite other people to interact with your page. The ultimate goal is of course that people spend more time on Facebook and brand pages, which is very good news for those brands!
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