Facebook Updates News Feed Algorithm With Story Bumping

By: Jozefien Verhaeghe

August 8, 2013

community management
story bumping

Oops, they did it again. Facebook made several changes to their News Feed algorithm. In case ‘algorithm’ sounds like some monster from outer space (which it kind of is, I admit), let me break it down for you.

Not all stories are of interest to you

Facebook keeps you updated on what’s happening in your friends’ lives but who really cares about yet another photo from that old schoolmate’s cat? Or a story from that famous person you once started following in a moment of weakness? And don’t even get me started on those super commercial posts from social brands that don’t really speak to anyone! No, there needs to be critical selection in the gigantic pool of Facebook stories.

Luckily, Facebook is aware of this and this is where their algorithm comes in. It aims to deliver the right content to the right people at the right time. In this way, you only get to see stories that are interesting to you. All of this is based on a few simple ground rules:

    • How often do you interact with the person who posts the story?
    • How many likes, comments and shares is the post receiving? Interactions from friends have a higher weight than strangers that interact with the post.
    • How often did you interact with this type of post in the past? If you liked more photos than videos, you will receive more photos in your News Feed.
    • Whether or not any people have hidden or reported this post.

This is what Facebook calls their News Feed Algorithm. Now on to the update!

New Update: Story Bumping

All of this is pretty logical. There was however one disadvantage: if you didn’t check your News Feed for some time, interesting posts could already have moved down in your News Feed. And this is what  Facebook has changed. A new update called ‘Story Bumping’ was added to their algorithm. Because of this, if people did not scroll down low enough to see interesting organic stories these will reappear on the top of your News Feed. The only condition is that these stories are still actively receiving likes and comments.

fb story bumping

All of this is thrilling news for Page owners of course. Brilliant posts now actually have a higher chance of being seen by more people! Even if you post something at the wrong moment, it can still show up in your fans’ News Feed later on. But hey, we all know how rare it has become to post content at the wrong time – word’s on the street that there are tools for this ;-).

Source: Facebook For Business