Facebook Will Slightly Drop Your Page Likes

By: Sofie De Beule

March 11, 2015

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On March 5th, Facebook announced that the social network is going to make audience data more meaningful by updating the way Page likes are counted. In the upcoming weeks, Facebook will remove memorialized and voluntarily deactivated accounts from Pages’ like counts to make the numbers more meaningful and up-to-date.

The change will be rather small, however, the drop will be noticeable as this will affect your brand’s analytics within Engagor. If you notice a drop in Facebook likes, your statistics in Engagor will change too. It’s good to know that these removed likes represent people who are already inactive on Facebook.

Here’s a more in-depth explanation of which accounts will be removed from brands’ Facebook pages:

  • Voluntary deactivated accounts will be deactivated. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.
  • If a person passes away, friends and family can request a Facebook account to be memorialized. Memorialized accounts will be deactivated.

Because this change will only affect your brand in a limited way, there’s no need to start thinking about investing more time in ads to increase your Facebook reach or fan base. Moreover, no need to worry your content isn’t performing the way it should.

If you have any questions about this, don’t hesitate to contact support.