Facebook’s New ‘Donate’ Button Just Made Social Giving a Lot Easier

By: Sofie De Beule

December 17, 2013

donate button
social giving

Facebook just launched the Donate button: a new feature that enables you to donate directly through its social network. The button appears beside News Feed posts from 18 of the participating nonprofits and on the top of their respective Pages.

Donating on Facebook is really straightforward. You simply click on the ‘Donate’ button, specify the amount of money you want to donate, enter your payment information, and submit. Facebook doesn’t receive a commission, so that means 100% of all donations go to the charitable organization of your choosing.

Currently featuring only American organizations, Facebook will hopefully make it available to organizations outside of the US. At the moment, you can make donations for charities like Unicef, Oxfam America, and WWF. There’s also a Donate Interest Form, so that any nonprofit organization can show their interest to join in the future, as Facebook is planning on expanding it to other organizations.

In the spirit of the holiday season, more and more people take to social media to make generous donations. Facebook noticed that when it teamed up with the International Federation of Red Cross for the relief efforts in the Philippines, people wanted to continue donating to other organizations worldwide.

Hopefully this type of ‘social giving’ will become omnipresent on all social media channels, like the Google+ Hangout-a-thon, and more social networks will follow Facebook’s lead.