Glassdoor Empowers You to Work for a Company You Can be Proud Of

By: Cameron Joye

January 17, 2014

company reviews
job search
job seekers

Job hunters now have more information and options than ever. They already have a pretty clear idea, without even setting a foot in the office, what a company’s culture is like. Thanks to the collection of information on networks like Glassdoor, job seekers encourage companies to establish an environment of transparency. Whether they like it or not, employers are now being held accountable for the way they do business as job seekers demand more.

Although Glassdoor is a well-known social network in some parts of the world such as the US, perhaps some clarification is in order. The social platform holds a wealth of information about companies: job postings, reviews for salary & compensation, interview questions and conditions, office photos, etc. The most interesting part, setting Glassdoor apart from other networks like LinkedIn, is that reviews come from actual employees working within companies.

Will Glassdoor become the next one-stop-shop overshadowing online job boards and business networking sites? Software reviewer, Software Advice, recently conducted a survey to determine what influence access to this information has on the volume of applicants, the quality of applicants, etc. According to the results of their poll, “Almost half of all respondents use Glassdoor at some point in their job search.” This significant finding indeed suggests the platform is perhaps setting new standards for the way we look for jobs.

Half of Respondents Only Want to Read Recent Reviews

Now that Glassdoor makes so much valuable information available to job seekers, it’s interesting to see how this influences their decisions. What is the most important review category Glassdoor users look at when applying to a company? Findings from Software Advices’s survey indicate that “Compensation & Benefits” is the most significant detail that either encourages or deters a person from applying to a company.

Another factor is how recent the reviews are. Software Advice says, “When deciding whether or not they would apply at a company, almost half [of respondents] said they would only take into consideration reviews written in the last six months.” This statistic suggests companies should encourage their employees to leave up-to-date and positive reviews.

So do companies have to have a 4-star rating to even get noticed on Glassdoor? Apparently not! The survey indicates that 40% of job seekers would apply for a job at a company who has a 1-star rating. However, a whopping 1/3 of respondents said they wouldn’t bother applying to a company unless it had a 3-star rating or higher. It’s obvious companies should invest in raising their rating if they wish to see an increase in the number of job applicants.

Why Can Glassdoor be of Value?

Younger generations are introducing new and sometimes better technologies to get things done. It’s great to finally see companies in the hot seat and job seekers gaining more leverage to help them find the right fit. No matter on what side you are sitting on, keep this in mind:

Filling a position should be a two-way conversation: both the employer and the job seeker are responsible for proving why they’re worthy of consideration.

Access to information is putting the power in the hands of job seekers, and slacking companies out there have to start cleaning up their act. People want to work for companies they can be proud of and care about their employees. If current trends continue, it’s not unreasonable to expect Glassdoor and other similar services to increase in popularity. They will undoubtedly have a lasting affect on the way we hire and do business.