Good customer experience is “a joy forever”
November 19, 2014
The poet John Keats wrote, “A thing of beauty is a joy forever.”
Art, beauty and decoration are found from every era of history on every continent. Cave paintings date back to over 40,000 years ago. Tools from 100,000 years ago have decorative touches. Our deeply ingrained attraction to what we find beautiful helps us choose our mates, where we live, and which outfits we wear each day. Design is simply a part of the human experience.
This longing for beauty cannot be ignored when thinking about the customer experience:
- A restaurant must have a pleasant or intriguing décor.
- A website has to be visually appealing.
- Products can’t just work – they have to look good, too. Just ask Steve Jobs!
To delight your customers, your product must be pleasant to look at. Companies from Apple to Porsche are famous for using design to attract customers and maintain their loyalty. Apple products go as far as being beautiful on the inside. You may have never taken your iPhone or iPod apart, but the inner workings of these devices are just as beautiful as their shiny exteriors.
As marketers, we get this. Our latest release, Clarabridge 6.3, centers around user interface enhancements that make our insights crystal clear. We’ve turned our attention to improving our own customers’ experience. The platform is more responsive than ever, with enhanced performance and scalability to meet your needs even while your data grows. And to satisfy our user’s intrinsic need for great design, we’ve also added refreshed visualizations and reports for finding and sharing the insights hiding within the customer data.
To see more interface enhancements, we invite you to check out our product datasheet.
Lisa Sigler is Sr. Manager of Content Marketing at Clarabridge. For over 16 years, Lisa has used her writing and editorial skills to bring the value and benefits of technology to life. In her current role, she works to demonstrate Clarabridge’s position as thought leader and trailblazer in the Customer Experience Management market. Lisa holds a B.A. of English from Kent State University. Read more from Lisa on Twitter @siglerLis.