How Dubai Expo 2020 Impacts Your Brand

By: Clarabridge Team

July 28, 2016

dubai expo 2020
Social Engagement
social listening

The UAE expects to receive 25 million visits to Dubai’s Expo 2020, with 70% of all visitors expected to come from outside the country. Brands across the region have many opportunities to grow business and market awareness alongside the launch of Expo. With hosts, guests, and exhibitors alike already discussing the event across social media, businesses need to be tuned into these conversations starting now.

We’ve created a new infographic “How Dubai Expo 2020 Impacts Your Brand” to help businesses understand:

  • How to shape social media strategies based on engagement levels and trends (when is the best time of the day to engage across social platforms, in what language, and to what age groups)
  • Which brands are the most talked about on social media and why
  • What topics of conversation are trending the most
  • How to create more tailored marketing campaigns based on the profiles of people engaged in Expo 2020


See the full infographic below:


Dubai's Expo 2020

Serina Aswani is Manager of Content Marketing and EMEA Marketing at Clarabridge. As part of her responsibilities, Serina serves as the voice of Clarabridge’s customers, highlighting customer stories and sharing proven best practices for implementing successful Customer Experience Management programs. Serina also oversees content marketing strategy and PR for the Europe, Middle East, and Africa (EMEA) region. She is responsible for establishing Clarabridge’s position as an industry thought leader across EMEA. Serina holds a M.S. in Commerce, specializing in Marketing and Management, as well as a B.A in French and Studio Arts, from the University of Virginia. Read more from Serina on Twitter at @SerinaAswani