How the Belgian National Soccer Team Regained Fresh Image Through Social Media [Case Study]

By: Sofie De Beule

June 24, 2014

Just a few years ago, Belgium’s national soccer team, the Red Devils, were perceived as an amateur, old fashioned organization. Today, the Belgian people have regained their faith in the national team through social media. With the help of Engagor, Belgian Football (the organization behind the Red Devils) reconnected with their broad audience in a very personal way and successfully continue to build loyal fans, willing the Red Devils to victory at the 2014 World Cup.

The Belgian Soccer Team Needs Their Fans Like Brands Need Their Consumers

May 2012 was a huge turning point for Belgian Football when they joined Facebook and Twitter implementing a new social strategy. With the help of Engagor’s monitoring, analytics, and engagement features, were able to build strong connections with their fans. Up until that point, their reputation hadn’t been doing very well. In a survey conducted a couple of months earlier, it became clear that people perceived them as old-fashioned, amateur, and even corrupt.

CEO of Engagor, Folke Lemaitre:

“The success of the Red Devils is a poignant reminder that any business needs to focus on the customer first. Social media shouldn’t be used to shout at your followers, but to engage with what’s important to them.”

Fortunately, Belgian Football’s social media efforts have played a massive role in the way the Red Devils are perceived nowadays. Through several campaigns and taking action based on powerful, in-depth, and unparalleled analytics in Engagor’s Insights, they have managed to portray the Red Devils in a personalized manner: a group of close friends, regular guys, just like you and me.

Download the Belgian Football Social Media Case Study Today

We have compiled all of these valuable insights into a Case Study about Belgian Football and the Red Devils.

Read it to learn more about:

  • How to improve & optimize your reputation through social media
  • How to develop & adjust your integrated brand strategy based on in-depth analytics
  • How to target the right audience with relevant, timely content

Want to learn more about this Use Case? Don’t hesitate to download it today!