How to Simplify Your Social Media Efforts

By: Sofie De Beule

April 29, 2015

Your social media efforts aren’t as effective as you’d hoped they would be?

Not sure how to move forward from here?

Don’t worry, there’s still plenty of room for improvement! To help you get on the right track, you will first need to perfect the basics.

One of the key things to understand is that social media usually takes a lot of time and thought. So, investing a lot of effort into it is okay. However, if your priorities aren’t clear from the beginning, all that time and effort will quickly go to waste.

One of the most efficient ways to simplify your social media efforts is having the right toolset. Think about the right tools, the right people, and choosing the most relevant social media channels for your brand.

How can you make sure you have set all the right priorities to help maximize the time you spend on social media and save yourself a lot of future headache?

Here are some crucial tips to simplify your social media efforts:

1. Determine Your Social Media Goals Based on Your OWN Needs

Don’t get off message by comparing your brand too much with your competitors. However, benchmarking is a great way to identify how your competitors are talking to their customers, how they’re handling questions, and how well they’re performing in general on social media.

But let’s face it – it’s key to determine what your OWN business needs are, and focus only on what’s important to your brand. Don’t let yourself get sidetracked from your own business goals. Knowing what you want to achieve will help you determine the road to social media success.

  • Do you want to enhance your reputation?
  • Do you want to increase web traffic and increase the number of social referrals to your website?
  • Do you want to increase conversions and improve customer loyalty?

2. Determine the KPIs That Are Most Important to You

Evaluating your success and making improvements is often overlooked. As you put a lot of effort into social media, you also need to take time to measure the results. Find the tools that are a good fit for your brand and regularly check to see if they’re working for your brand.

Determining relevant KPIs for your brand greatly aligns with the goals you set for it.

Social media is not a department, it has to be embedded throughout your entire organization. That’s why social media isn’t just the responsibility of your marketing or customer service team. For each team or department (HR, PR, R&D, etc.) you want to involve in social media, you should then determine exactly which metrics you want to measure and report on for those departments. Furthermore, determine how frequently you want to measure them. And lastly, determine how you can measure your goals.

Ask yourself this:

What’s the purpose of evaluating your social media efforts if the data you’re reporting on is meaningless and redundant?

Simplified analytics will help guide you through this overwhelming maze of big social media data. For example, create your own, custom dashboards with the KPIs that are relevant to your brand. By paying closer attention to the numbers that are important to you, you will be able to make much smarter decisions.

3. Create FAQs & An Online Support Hub

If you find yourself having to answer the same questions over and over again, it’s time to put together a list of FAQs, and make them part of your online support hub. Monitor and incorporate feedback into your online support centers. A support or online knowledge hub allows you to quickly address your customers’ issues by swiftly redirecting them to the type of information they need like transferring them to an internal specialist.

Capitalize on your online support center to lighten the load on social media. Monitor and incorporate feedback into your online support center.

For a more in-depth look into how you can make your FAQs and Support & Content Hub pop, here are some tips:

  • The most important way of creating value for your customers is to take care of their needs in a timely and efficient manner.
  • Regularly update your online knowledge base. Don’t let it turn into a ghost town with outdated support pages.
  • Make content in your online support hub searchable by creating straightforward, transparent titles. Self-service customer support can dramatically reduce costs, optimize response time, and increase the productivity of your social media team.

4. Simplify the Way People Can Reach You

Customers want to reach you through their channel of choice, so simplify the way people can reach you. Include a link to your online support center, a website address, or even a phone number in your Twitter bio to make sure customers are able to get help outside of your business hours. Don’t forget to link to your blog to remind people you’re an expert and thought leader in your industry.

Want to learn more about how you can improve your Twitter bio? Read more helpful tips here.