[Infographic] 7 Steps to Get Your Brand’s Instagram Channel Off the Ground

By: Sofie De Beule

February 17, 2015

Guest post by Issa Asad from Wyzowl, a creative agency specialized in animated explainer videos and marketing content.


Instagram is quickly becoming one of the world’s most popular social media channels despite the fact that many brands kicked off their efforts on social media quite a while ago. With over 300 million active users every month, the photo sharing platform has proven itself to be phenomenal for brand storytelling and customer engagement. In fact, 67% of the world’s biggest brands are now a part of Instagram.

What many brands often don’t know is how to get their brand’s Instagram channel off the ground. Which specific steps should they follow to help them achieve success?

At first, Instagram can seem like a tough network to crack for businesses mainly because of its strict, ‘no-selling’ attitude. But, Instagram, more so than any other social media channel, isn’t about selling or advertising. It’s about sharing.

Give Your Customers An Intimate, Behind-The-Scenes Look

Instagram is a place where users share their own personal images, and that’s exactly what your brand should use Instagram for as well. Give your customers a behind-the-scenes look, make them laugh, allow them to become a part of your brand’s personal life – all of these things, whilst not actively selling your products, can help users resonate with your brand. When they do need whatever product or service you provide, your brand will automatically be at the forefront of their minds.

The good news is that there’s no secret formula to get your Instagram channel off the ground. It usually takes some research and hard work. In a new infographic, marketing expert Issa Asad, breaks down the 7 steps to getting your Instagram channel off the ground and attracting customers to help you make instant profits with Instagram.